Define your scope
Set the scope of your analysis and review available company information to understand its composition.
Start with your clients or a territory to explore. DNA connects information, reveals priorities and helps you prepare your next move.
Identify target populations, combine reasons to reach out and organise your team’s tasks through to the client file.
Analyse transactions, companies and related individuals to prepare business development beyond your existing portfolio.
A shared workflow: DNA identifies populations and tasks. Your teams set priorities, assign actions and follow up on client files.
Import your scope and assess the completeness and freshness of the information.
Identify and combine populations that match your business criteria.
Reveal reasons to act: opportunities, prospecting and alerts.
Prioritise people and tasks, then prepare assignments.
Track actions to do, in progress and done in the Kanban.
Bring together information, rationale and follow-up to prepare client conversations.
AIDEE works alongside you in DNA. Ask about segments, tasks or people in your portfolio and access the views that help you act.
Choose a question to explore an example.
Which profiles have several reasons for a conversation?
In this example, 12 profiles combine a succession opportunity with a need for a wealth review. The list lets you examine the reasons before prioritising contacts.
Illustration of the workflow · fictitious answers and figures. This example does not query the platform.
Choose a geographical area, a sector or both. Explore transaction activity, the people involved and their connections to your portfolios.
Set the scope of your analysis and review available company information to understand its composition.
Identify transactions and analyse documented flows to find situations worth investigating.
Examine people linked to transactions and distinguish clients, network contacts and profiles you do not yet know.
Find the transaction or signal behind each lead, check the information and build your selection.
Coverage depends on available sources and data. Market share in this workflow is measured in identified people; it does not measure assets under management.
Discover the Markets workflowOne view to set priorities, another to organise work, another to prepare client conversations: each role finds the information it needs.
« Where should we focus our efforts? »
Review portfolio concentrations, risks and potential to guide business priorities.
Summaries · Perspectives · Priority populations« Which tasks should I assign to my team? »
Compare reasons for contact, prioritise people and assign actions while keeping track of progress.
Action plan · Assignment · Follow-up« Who should I contact, and why? »
Find your actions in the Kanban and prepare a file with a clear rationale before contacting your client.
Next Best Actions · Files · Client relationshipsMonitor portfolio risks and potential across four complementary dimensions. Results evolve as available data is updated.
Analyse individuals, companies and their relationships around your clients. Explore their ecosystem using available sources.
Bring together wealth estimates, ownership structures, networks and risk signals to prepare client conversations.
Summaries for executives, action plans for managers, files and tasks for relationship managers: each role accesses relevant results.
Move from segments to use cases and tasks. The action plan and Kanban help teams organise priorities and track progress.
Review risk signals and available information to investigate a case. Data provenance and freshness help interpret results.
Complementary views to prioritise tasks, assign actions and investigate the situations identified.
Compare missions, their timing and the entities involved. The manager chooses which to address and prepares their assignment.
DNA interface · illustrative scenario: fictional names, amounts and volumes.Deecision simultaneously analyzes 4 dimensions for a complete vision. Ignoring a single dimension means ignoring one third of the statistical structure of your clients.
Available data, workflows and access: agree on the scope before going live.
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