DNA identifies people who are not clients of the bank but who appear in the professional and family network of those who are: co-directors, co-shareholders, members of the same family group. Every prospect is tied to the client who makes the introduction possible, and ranked by estimated wealth, which turns referrals into a measurable process.
What the platform detects
The real network, not the declared one
Co-directors, co-shareholders, family ties, rebuilt from official registries rather than an onboarding form.
Three circles of proximity
Personal, business, extended. Each crossed with client or non-client status, and valued in estimated wealth.
Wealthy prospects in the first circle
Non-clients in the closest circle, with their estimated wealth and the client who bridges to them.
What the banker gets
- The named list of non-clients in the network, ranked by estimated wealth
- The client who bridges to them, and the nature of that link
- Personal, business and extended networks kept distinct
- A referral approach rather than a cold call
Prospects identified in the personal and professional networks of the portfolio clients, including 166 above one million.
Why timing decides everything
A referred prospect costs a fraction of a cold-acquired one, and arrives with an implicit recommendation. Referral is not decided in a sales meeting: it is industrialised from network data.
Frequently asked questions about network prospecting
How do you find prospects inside a client’s network?
By rebuilding the relationship graph from public registries: shared corporate mandates, co-shareholding, common directorships, membership of the same group. DNA derives the people close to an existing client who are not clients yet, then ranks them by estimated wealth and by the strength of the link to the client who provides the introduction.
What does industrialised referral mean?
It means moving from an opportunistic recommendation to a process. Instead of waiting for a client to volunteer a name, the bank knows in advance which people around them are worth an introduction, and which route is shortest. The banker arrives with a name, not with a question.
Is this prospecting data GDPR compliant?
The links used come from legally public registries: corporate mandates, declared shareholding, official legal filings. DNA collects no non-public personal data and uses no social network. The legal basis for processing and the retention period are configured by the institution, on its dedicated instance.
How is a family group reconstructed?
Through capital links and aggregated identities, not through client declarations. When several people hold the same structures or exercise crossed mandates, DNA ties them to a single economic entity. The banker then sees the wealth of the group, not a set of isolated accounts.
Last updated : 2026-08-25
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